Website design is an ever-evolving field that requires constant innovation and creativity. Every year, new trends emerge that shape the way websites look, function, and interact with users. As a website owner or an agency owner, you need to keep up with these trends and adapt your website design accordingly. This will help you create a website that is attractive, engaging, and effective for your audience and your goals.
In this blog post, we will share with you five website design trends that you need to watch out for in 2023. These trends are based on the latest developments in technology, user behavior, and design principles. They will help you create a website that is modern, relevant, and future-proof. Let’s dive in!
1. Hoverable Iconography
Hoverable iconography is a web design trend that uses icons that change or animate when the user hovers over them with their mouse or finger. This creates a dynamic and interactive effect that enhances the user experience and draws attention to important elements on the website. Hoverable iconography can be used for various purposes, such as:
- Showing additional information or options
- Providing feedback or confirmation
- Indicating progress or status
- Creating visual interest or surprise
Hoverable iconography can be implemented using CSS transitions, animations, or JavaScript libraries. You can also use tools like Font Awesome or Flaticon to find and customize icons for your website.
2. Social Proof
Social proof is a web design trend that uses testimonials, reviews, ratings, case studies, or other forms of user-generated content to showcase the credibility and value of your website or your services. Social proof can help you:
- Build trust and confidence with your audience
- Increase conversions and sales
- Boost your reputation and authority
- Encourage word-of-mouth and referrals
Social proof can be displayed in various ways on your website, such as:
- Adding a testimonial slider or carousel
- Showing star ratings or badges
- Featuring customer logos or photos
- Embedding social media posts or feeds
- Creating a dedicated page for case studies or success stories
You can also use tools like Trustpilot or Testimonial Robot to collect and display social proof on your website.
3. Mobile-Specific Features
Mobile-specific features are web design trends that cater to the needs and preferences of mobile users. As more and more people access websites from their smartphones or tablets, it is essential to optimize your website design for mobile devices. This means not only making your website responsive and fast, but also adding features that enhance the mobile user experience and engagement. Some of these features are:
- Adding a sticky menu or navigation bar
- Using swipe gestures or touch controls
- Implementing voice search or chatbots
- Offering mobile payment options or QR codes
- Providing location-based services or notifications
You can use tools like Google Mobile-Friendly Test or PageSpeed Insights to check and improve your website’s mobile performance and usability.
4. Shape Texturization
Shape texturization is a web design trend that uses textured shapes to add depth and dimension to your web design. Textured shapes are geometric shapes that have patterns, gradients, shadows, or other effects that create a sense of texture and realism. Textured shapes can help you:
- Create contrast and hierarchy on your website
- Highlight important content or calls to action
- Add personality and style to your web design
- Break the monotony of flat design
Textured shapes can be created using CSS properties, such as background-image, background-blend-mode, box-shadow, filter, etc. You can also use tools like ShapeFactory or PatternPad to generate textured shapes for your website.
5. Supplemental Video
Supplemental video is a web design trend that uses short videos to complement your web content and tell your brand story. Supplemental videos are videos that are not the main focus of your website, but rather support or enhance your message and value proposition. Supplemental videos can help you:
- Capture and retain the attention of your audience
- Explain complex concepts or processes
- Showcase your products or services in action
- Evoke emotions or feelings
Supplemental videos can be embedded on your website using HTML5 video tags, YouTube embed codes, or other video hosting platforms. You can also use tools like Lumen5 or Biteable to create supplemental videos for your website.
How Freedom Wave Can Help You Design an Elegant Business Website for Your Business and Achieve Your Goals and Grow Your Business or Agency
If you are looking for a web design partner that can help you design an elegant business website for your business and achieve your goals and grow your business or agency, look no further than Freedom Wave. Freedom Wave is a web design and digital marketing agency that specializes in helping businesses and agencies create stunning and functional websites that drive results and growth. Freedom Wave offers customized web design solutions that are tailored to your specific needs and goals. Freedom Wave also provides support and resources for business owners and agency owners who want to learn how to run and scale their businesses successfully. Freedom Wave is founded by Justin Morris, a seasoned business owner and agency owner who has helped hundreds of businesses and agencies succeed in the online world.
Freedom Wave is not just a service provider; it is a partner that cares about your success and growth as a business owner or an agency owner. Freedom Wave values long-term relationships with its clients based on trust, respect, and collaboration.
If you are ready to take your business or agency to the next level with Freedom Wave, contact us today and get a free consultation and quote. We look forward to working with you and helping you achieve your goals and dreams.
Conclusion
Website design is a key factor that influences the success and growth of your online presence. By following the latest web design trends, you can create a website that is attractive, engaging, and effective for your audience and your goals. In this blog post, we have shared with you five web design trends that you need to watch out for in 2023:
- Hoverable iconography
- Social proof
- Mobile-specific features
- Shape texturization
- Supplemental video
We have also shown you how Freedom Wave can help you design an elegant business website for your business and achieve your goals and grow your business or agency. Freedom Wave is a web design and digital marketing agency that offers customized web design solutions, support, and resources for business owners and agency owners.
We hope this blog post has been helpful and informative for you. If you have any questions or comments, please feel free to leave them below. We would love to hear from you!
