The amount of money you can earn in digital marketing is directly related to the value that you can provide to your clients. This video shows how to use a value ladder specifically for digital marketing.
According to Google a Value ladder is…
“a marketing strategy that is designed to take customers on a journey from a low-priced entry-level offer to a high-priced premium product.” The goal is to create a series of products or services that are progressively more valuable, with each step building on the previous one.
